Electrohold Trade, a leading electricity trader in Bulgaria, has chosen the
advanced aggregation and trading software developed by The Mobility House. The
solution will optimize Electrohold Trade’s portfolio, enhance returns from its
energy assets, and support the electricity system’s balance and stability.
Electrohold Trade, part of the Eurohold Group, manages a pool of photovoltaic assets and battery energy storage systems. During the first expansion stage of the joint project, new assets - representing an estimated installed capacity of about 2.5 GWh (AC) - are being continuously integrated. The full commercial rollout is targeted to begin in the last quarter of 2025, with further ramp-up expected into early 2026.
Bavarian Technology Meets Bulgarian Market Expertise
Within this collaboration, The Mobility House Energy is providing its advanced aggregation and trading software, continuously refined since 2016 through integration with various battery technologies and active participation across multiple energy market products. Electrohold Trade leverages this technology to commercialize the energy storage systems under its management and maximize returns on its managed solar assets through advanced flexibility and intermittence trading – going far beyond traditional feed-in models. Together, the partners are merging cutting-edge software with deep market experience to unlock new value streams in the Bulgarian energy sector.
Co-location Project with Signaling Impact
A defining feature of the initiative is its co-location concept, where battery storage systems are installed directly adjacent to solar parks. This smart integration enables optimal utilization of both assets. By directly linking them, the fluctuating output of renewable energy can be more effectively managed – enhancing grid stability while minimizing the need for expensive grid expansions. This not only results in improved grid flexibility, but also contributes to the grid’s better balancing. The project represents a major step forward in Bulgaria’s energy transition and serves as a scalable model for large-scale storage deployments across Europe.
Economic Significance and Market Integration
The project positions battery storage systems as a central element in Bulgaria’s future energy landscape, leveraging advanced algo trading software and innovative incentive structures to unlock the full potential of renewable integration. Beyond its technical innovation, the initiative exemplifies how conventional energy trading expertise can be seamlessly integrated with state-of-the-art algorithmic trading technology, setting new standards for the sector.
"Electrohold Trade has positioned itself as a pioneer in the Bulgarian energy market since many years. By strategically employing co-location solutions and the latest technology, we are creating a platform that is not only economically attractive but also significantly enhances the technical resilience of the Bulgarian power grid at lower costs. This project paves the way for a sustainable, future-proof energy supply in Bulgaria and throughout Europe."
Assen Christov,
Chair of the Supervisory Board of Eurohold Bulgaria
"This collaboration sends a strong signal for the future of battery-based energy supply in Europe. We're proud to meet Electrohold Trade’s high technological standards and honored to be their chosen partner for this groundbreaking project. Together, we’re bringing a scalable solution to life – one that drives the energy transition forward in Bulgaria and sets the pace for the rest of Europe."
Thomas Raffeiner,,
CEO of The Mobility House